Andrea Vellucci

Socio Ordinario

Manager di azienda

Work Experience

January 2016 – present Sony Computer Entertainment Italy

Sales Force Manager

  •  Manage and develop a team of 16 sales professionals (3 Area Manager;12 Sales Merchandiser;1 Sales Analyst) by defining sales strategies that will meet corporate and revenue goals
  •  Prepare sales budgets and monitor sales volumes versus forecast to identify problem areas in order to improve overall performance of the sales team
  • Coach the sales team on new products, sales promotions and procedures
  •  Ensure excellent communication between the departments (sales, administration, credit, marketing) and sales team
  •  Definition of incentive plan

January 2009 – Jan 2016 Sony Computer Entertainment Italy

National Account Manager

  • Actively manage and develop solid sales relationship with existing customers of Retail Channel
  • Manage sales forecasting and budget process management
  • Design and propose sales campaigns and marketing activities
  • Define appropriate distribution strategy across the channel
  • Constantly monitor sales volumes, revenues and costs against forecasts
  • Negotiate contracts in accordance with overall company sales strategy
  •  Implementation of ESD Business (Electronics software distribution) on main accounts through Euronet platform

January 2004 – January 2009 Sony Computer Entertainment Italy

Senior Product Manager

  • Created and implemented marketing plans for different product lines
  •  Defined correct product positioning and introduced new products on
  • Responsible for budgeting of promotional and advertising activities (ATL and BTL)
  • Monitored competition and business results of market (carried out GFK data analysis)
  • Analyzed sales figures and, when needed, created corrective plan
  •  Instructed sales force on newly introduced product lines

May 2003–January 2004 Hertz Italiana

Pricing Specialist

  • Managed “leisure” segment
  •  Created pricing strategy according to customer segments
  • Created promotional packages and offers
  •  Analyzed industry and company performance
  • Monitored state of market

November 2002- May 2003 Furlanetto Associates

Junior PR Manager

  •  Dealt with mainstream and specialized press in a team of four
  • Held responsibility for Public Relations for key client Sony PlayStation
  • Organized and oversaw press conferences and special events in
    partnership with other institutions and companies

November 2001-Nov. 2002 Sony Computer Entertainment Italia

Internship in Marketing Area as Assistant Product Manager

April 2001-October 2001 Alenia Marconi System

Internship in Financial and Management Control Area

1998- 2001

  • Earned scholarship based on academic achievement
  • Worked part-time in administrative office of Statistics department of “La Sapienza” University, Rome


While studying, covered own expenses by working in a Roman restaurant waiting tables and making home deliveries

Training Sessions

2011 Category Management & Retail Marketing (CEGOS)
2009 Key Account Management: how to manage key customers sales (CEGOS)
2008 Seven Habits (CEGOS)
2007 Public Speech Advanced Course “how to use persuasive abilities in public”, (CEGOS)      2004 -2006 Wall Street Institute: Advanced English Classes


1996 – 2001 Graduated in Economics , with a concentration in Business Administration, at “La Sapienza” university of Rome (final grade: 105/110). Thesis: “Implementation of innovative GPS systems for air traffic”, developed at Alenia Marconi Systems S.p.A.